While some marketers worry about losing control over their messages once they go online, others are embracing all the opportunities the Internet has enabled. Luxury car maker Infiniti has become the first automotive company to provide consumer-generated reviews and ratings for its products on the brand’s website. The company said the move recognizes both the power of online recommendation—or virtual “word of mouth”—and the well-established role of Internet-based research in the decision to purchase a new vehicle. http://www.prnewswire.com/news-releases/infiniti-is-first-automotive-manufacturer-to-offer-consumer-ratings-and-reviews-115034444.html
Latest posts by Interact Marketing (see all)
- Amazon Alexa Updates: Third-Party Apps are Added to Alexa Routines - November 6, 2019
- SEMrush Study Delivers SEO Community Valuable Insights on Voice Search - August 21, 2019
- How to Leverage Content Marketing When You Don’t Know What to Say - June 28, 2019