Mobile Video Gains

While the mobile video audience is still small, advertising in the emerging category is growing. According to Rhythm NewMedia, more than 200 FORTUNE 500 brands ran mobile video campaigns last year, up from just 25 a year earlier. Dell, Toyota, Kraft were among the corporate heavyweights that threw their muscle behind mobile ads. In the fourth quarter alone, 70 major brands ran mobile video ads with automotive accounting for about 30 percent followed by telecom, consumer products, travel, hospitality and entertainment. Apps have the upper hand over mobile Web when it comes to video.

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