LCCC professor introduces social media marketing strategies to students

LCCC Logo.jpgView full sizeStudents at the Lorain County Community College have the opportunity to enroll in a new Social Media Marketing course spring semester.

LCCC Assistant Professor Michael Zellers developed the curriculum for the class, “Social media is changing the way the world does business and the way that businesses reach their customers,” said Zellers. “It’s also changing the way people reach each other.”

The course covers new media such as Facebook, Twitter, blogs and YouTube.  Zellers will use these sites as course materials.  Other course materials are available for free by clicking here.

Zellers taught the course for the first time in the fall of 2011.  Zellers received great reviews from students. He said the class is ideal for those studying marketing, web development, entrepreneurship or business.

“We explore the foundations of social media and social networking, and the principles that make them powerful tools,” said Zellers.

To register for the course, visit lorainccc.edu.  Spring semester begins Jan. 9.

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