Mashable’s Davos coverage is presented by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. GE’s Chief Marketing Officer Beth Comstock sat down with Mashable founder and CEO Pete Cashmore to talk about her role leading business innovation at GE and how their using social media as part of their [...]
Read more...Social and mobile technologies aren’t just important for guerilla marketing campaigns and grassroots outreach. They’re also changing how the world’s biggest broadcast media companies do business. Mashable recently spoke with top executives and personalities from the sports behemoth ESPN during the company’s biggest week of the year for Super Bowl XLVI. The interviews reveal how [...]
Read more...Some folks like an early peek at their Christmas presents, but it does take some of the luster off Christmas morning. And what’s the fun of wondering which sponsors will roll out the most entertaining commercials when you’ve already seen all of them? There will be plenty of kill-joys at parties who will spoil the [...]
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