Category Archives: Social Media Marketing

What the Executive Order May Mean for the Future of Social Media

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Lindsey Randles combines her creative writing skills and social media expertise to create SEO-driven content. Outside of work, you can find her at local Hudson Valley hiking trails, concerts, or watching HGTV.
Lindsey Randles
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This past month, Twitter rolled out a new “Civic Integrity Policy” which was created to protect the viability of political elections and to reduce the spread of false information associated with them. Shortly after this policy was created, President Trump’s tweet from May 26th was flagged due to Twitter deeming it as providing potentially misleading […]

Should You Invest Ad Spend on Social, Search or Both?

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Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple

Pay-per-click (PPC) advertising on both social media and search engines can drive valuable traffic to your website. No matter where users are in your conversion funnel, ads on the Google and Facebook networks can be leveraged to get customers across the finish line. When our clients come to us asking where their ad spend is […]

Take Your Instagram Account to the Next Level

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Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
Jess Skudder

Everyone uses Instagram and claims that they know how to use it, and while it does seem easy, developing a killer Instagram strategy takes a lot of work and experience. From the photo to the caption, and other essentials like stories and hashtags, here’s what you should be doing to take your Instagram account to […]

4 Most Creative Digital Marketing Stunts of 2019 (So Far)

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Viral digital marketing stunts have officially won over consumers. The modern advertising tactic creates valuable buzz for brands. The stunts can come in the form of pranks, experiences or just a play on marketing industry trends like augmented reality and influencers. Take a look at some of the four most creative digital marketing stunts of […]

New Data Show Big Changes in the Way Users View Video. Don’t Fall Behind.

Group of young friends watching smart mobile phones

Video has become immensely popular on social media, but the way that users are interacting with video give marketers insights into what kind of video should be shared. Not surprisingly, mobile devices lead the pack in the medium most people will be using to consume video content. Shifting Away from Television In a study commissioned […]

What to Expect When Facebook Sunsets Relevance Score

facebook relevance score

Just when you thought you mastered Facebook Ads Manager and reporting, think again. If you haven’t already, within the coming weeks you’ll notice that Facebook will no longer offer a relevance score in their advertisement performance metrics. And that’s not all. Get ready to become comfortable with not one new metric, but three! Old Relevance […]

Facebook Announces Platform Redesign & Privacy Push

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Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
Jess Skudder

On day one of Facebook’s annual conference, F8, Mark Zuckerberg spoke directly about challenges the tech & social media giant has faced in the past, as well as proposed solutions. He emphasized the importance of privacy and even admitted to Facebook’s poor track record of prioritizing users’ data privacy. Though the changes presented are focused […]

Knowing Your Audience: A Digital Agency’s Tips for Social Media

Woman hands using mobile smartphone in the street with icon social media and social network.
Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
Jess Skudder

Being “successful” on social media all boils down to one thing: personalized content. Personalization wins time and time again whether its paid or organic content. Finding a balance between creating branded content and curating user generated content (UGC) can be challenging, but well worth it in the end. Challenges So many people claim to “know” […]

Facebook To Eliminate Ad Set Budgets by September 2019

Facebook to eliminate ad set budget - blue background with white thumbs up
Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple

Facebook recently announced that they will be shifting most budgeting capabilities to the campaign level by September 2019 for all advertisers on the social network. The move is likely due to the increasing competition for ad placement in news feeds as Facebook works to strike the right balance between placing revenue generating content and making […]

Facebook Collaborative Ads Will Create New Opportunities for Advertisers

someone purchasing an item on their laptop with the text collaborative ads
Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple

We have been able to leverage Facebook’s ad platform in incredible ways over the years as it has developed. Sleek collection ads and instant experience formats are impressive, but so many social media marketers grapple with Facebook’s competitive newsfeed and return on ad spend metrics. Facebook has been working to make changes to both improve […]

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