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5 Things You Can Do To Facilitate a Working Social Media Policy

Social media websites such as Facebook, Twitter, LinkedIn and YouTube are essential in the business world today for effective marketing and communication. One should not forget, however, that although these sites are utilized for business communications they are also utilized by individual employees in a personal capacity as well. Establishing a company wide social media policy will […]

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Making Social Networks Unsociable

Proposed California legislation would upend social networking sites’ privacy policies by imposing restrictions on what user information can be shared and requiring sites to establish more stringent privacy settings.  Internet companies and trade associations oppose the bill proposed by Senator Ellen Corbett on the grounds it could undermine their business and have unintended consequences. The […]

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Google+ : How Does It Work?

Google Plus is an attempt by Google to create a strong presence in the social networking market.  Having been unveiled this week Google has found a way to package together their existing online properties, such as: Gmail, Google Analytics, and the +1 Button, with their new social networking platform. Google+, their latest innovation, was built […]

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The Sharing Power of Facebook

Few people now doubt the colossal importance of Facebook in our world.  Established in 2004 Facebook is valued today at over 50 billion dollars and it is home to over 600 million users.  It is among the largest intentional communities our world has seen.  The Facebook community now surpasses the populations of all but two […]

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Survey Confirms Social Media Marketing Business Benefits

The 2011 Social Media Marketing Industry Report found 90% of marketers believe social media is important to business. The biggest benefit was brand exposure, which was cited by 88% of the marketers surveyed by Social Media Examiner. Increasing traffic to sites was the second most cited benefit with 72% saying they gained traffic and subscribers due to social media outreach. Improved search rankings were another plus of social media marketing for about two-thirds of the respondents to the survey, which asked more than 3,000 marketers how social media has enhanced their Internet marketing efforts. The survey found more experienced marketers tend to outsource some or all of the social media campaigns
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Benefits of Social Media for Small Businesses

The immense number of people participating in the social media web today has caused many businesses to increase their investment in the growing social media marketing field. Now more than ever small businesses are including social media in their marketing goals. Below are a few of the benefits for small business owners. Increase Online Discussions […]

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Interact Marketing Questions Wal-Mart’s $300 Million Investment in Social Media Company

Retailers eager to roll out social media marketing campaigns will save time and resources by engaging online specialists with proven expertise in reaching customers, according to two leading industry executives with the firm Interact Marketing. This holds especially true for small to mid-sized companies that don’t have enough investment capital on hand to build a […]

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Google Instant: Implications for PPC Campaigns

By now every Googler has experienced the latest search innovation that instantly displays results with each letter typed. The enhanced technological feature ”Google Instant” produces results faster and is changing the way people conduct internet searches. As search behavior evolves over time, online marketers will need to rethink how they structure pay-per-click advertising campaigns. It’s […]

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Blogging Made Simple for CEOs

Whether from fear of the unknown or confusion over what the term implies, many businesses haven’t taken advantage of blogs. That’s a mistake because handled well blogs can provide a powerful marketing tool to reach online audiences and respond to unfolding events. Blogs can bolster website traffic and become an invaluable element of search engine […]