Ten years ago, an unhappy customer could write a strongly worded letter to customer service. If the customer was lucky, he or she might secure a freebie. In the worst-case scenario, a company might be unable to resolve the complaint, and the customer could write a letter to the Better Business Bureau and encourage friends [...]
Read more...Interact Marketing will be among the companies including Wikipedia and Google on January 18th publicly displaying protest of the proposed SOPA and PIPA acts on their website. The Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) are currently sitting in Congress. SOPA was proposed to hinder the practices of copyright infringement, however, most [...]
Read more...Social media websites such as Facebook, Twitter, LinkedIn and YouTube are essential in the business world today for effective marketing and communication. One should not forget, however, that although these sites are utilized for business communications they are also utilized by individual employees in a personal capacity as well. Establishing a companywide social media policy [...]
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