Category Archives: Interact Marketing Blog

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Interact With Us Episode 2: Foundational SEO – Website Uptime & Speed

Posted on by Interact Marketing
Joe Beccalori and Anthony Church shooting web series "Interact With Us"
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A solid foundation is absolutely necessary when it comes to running a successful business. The same is true for SEO. In Episode Two of our live series “Interact With Us”, Interact Marketing CEO Joe Beccalori discussed two foundational elements of technical SEO: website uptime and speed. Below is a summary of what you may have […]

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Business Tips, Interact Marketing Blog, Social Media Marketing

Knowing Your Audience: A Digital Agency’s Tips for Social Media

Posted on by Jess Skudder
Woman hands using mobile smartphone in the street with icon social media and social network.
Jess Skudder
Jess Skudder
Jessica Skudder combines her creative writing skills and expertise in social media to cover trending industry news. Outside of work, you can find her exploring hiking trails, coffee shops and art galleries in the Hudson Valley.
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Being “successful” on social media all boils down to one thing: personalized content. Personalization wins time and time again whether its paid or organic content. Finding a balance between creating branded content and curating user generated content (UGC) can be challenging, but well worth it in the end. Challenges So many people claim to “know” […]

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Business Tips, Content Marketing, Interact Marketing Blog, Online Reputation Management

Law Firms Can’t Compete Without These 3 Marketing Strategies Online

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Lawyer working in the office online
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Lawyers have to compete to get into law school, while they’re in law school, and of course to land that first job after graduation. Once they get to the stage in their career where they make partner or can establish their own law practice, a new stage of competition begins: Competing online to find new […]

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Interact Marketing Blog, Social Media Marketing

Facebook To Eliminate Ad Set Budgets by September 2019

Posted on by Kristen Semple
Facebook to eliminate ad set budget - blue background with white thumbs up
Kristen Semple
Kristen Semple
Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
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Facebook recently announced that they will be shifting most budgeting capabilities to the campaign level by September 2019 for all advertisers on the social network. The move is likely due to the increasing competition for ad placement in news feeds as Facebook works to strike the right balance between placing revenue generating content and making […]

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Interact Marketing Blog, Search Engine Optimization

What Google Algorithm Updates in 2018 Taught Us

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search engine homepage
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In 2018, Google really took all of the SEO community, digital marketers and business owners for a ride that had ups and downs, twists and turns and everything in between. The recent March 12th “Florida 2” update has people reeling as well. With each algorithm update, whether it be big or small, SEOs learned a […]

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Business Tips, Interact Marketing Blog, Search Engine Optimization

4 Signs It’s Time to Start SEO (HINT: It Is Time)

Posted on by Interact Marketing
Graphic showing magnifying glass and website elements to convey search engine optimization also known as seo
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Since its inception, search engine optimization is seen either as internet witchcraft by some, or an integral part of their digital marketing strategy to others. The reality is that if you are not leveraging SEO today, at least one of your competitors is. If you’ve been resistant to the idea of investing resources into SEO, […]

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Interact Marketing Blog, Social Media Marketing

Facebook Collaborative Ads Will Create New Opportunities for Advertisers

Posted on by Kristen Semple
someone purchasing an item on their laptop with the text collaborative ads
Kristen Semple
Kristen Semple
Kristen Semple blends her expertise in social media marketing and creative writing to create SEO-driven content. She’s passionate about corporate social responsibility, environmental sustainability, and civic engagement.
Kristen Semple
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We have been able to leverage Facebook’s ad platform in incredible ways over the years as it has developed. Sleek collection ads and instant experience formats are impressive, but so many social media marketers grapple with Facebook’s competitive newsfeed and return on ad spend metrics. Facebook has been working to make changes to both improve […]

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Interact Marketing Blog, Search Engine Optimization

Moz To Update Domain Authority Metric March 5th

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Domain Authority Changing
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A frequently used, but fiercely debated metric in the SEO community is at the center of an announcement by SEO software company Moz. Domain Authority will be updated citing new data in March of 2019. Domain Authority was developed by Moz as a quick way for someone to gauge the authority of a website without […]

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Interact Marketing Blog, Search Engine Optimization

Insight: Changes the SEO Community Anticipates in 2019

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In 2019, if you’re only optimizing meta data and loading keywords onto your pages, you’ll be left in the dust by SEO companies pushing the envelope to give search engine crawlers the data they need to bring their sites to the top. Though tried and tested tactics should not be pushed aside entirely, Google has […]

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Business Tips, Content Marketing, Interact Marketing Blog, Search Engine Optimization

How Medical Offices Can Leverage Search Engines

Posted on by Interact Marketing
medical doctor pointing to something on a lap top computer screen online to patient
Interact Marketing
Interact Marketing
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Ranking on page one of a search engine like Google has never been more competitive than it is now, even for local businesses. With constant algorithm updates from Google, it is absolutely crucial to stay on top of your website and the latest search engine optimization (SEO) tactics, both generally speaking and drilling down to […]

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