PR Newswire to Recognize Breakthrough Social Media Campaigns with ‘The Earnies’

body .displaytickersn{ *float:left } ]]> New awards program encourages online community to honor innovators in today’s evolved earned media world Download image Download image Download image NEW YORK, Nov. 29, 2011 /PRNewswire/ — PR Newswire, the global leader of innovative marketing and communications solutions, today announced the launch of The Earnies, the first community-chosen awards [...]

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StreamSend Offers Research Report: “Driving the ROI of Email and Social Marketing”

SACRAMENTO, Calif., Nov 29, 2011 (BUSINESS WIRE) – StreamSend, a leading email marketing service provider and creator of the social marketing tool suite StreamSend Share, has commissioned a research report to help guide businesses as they look to boost their return on investment by linking their email marketing efforts to social media. The report, produced [...]

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Social Media Solutions for the Health Care Industry

How to Stay Compliant in Today’s Regulatory Environment While other industries enthusiastically stirred social media into the marketing mix, pharmaceutical companies at first refrained.  For one thing, worries about losing control over brand messaging—a concern of all online marketers—made drug firms reluctant to wholeheartedly embrace social media at first.  Social media also intimidated pharma for [...]

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