Monthly Archives: November 2012

Social Media Engagement Drives Sales, Study Reveals

Research from LoyaltyOne, Northwestern and Ivey Business School demonstrates up to 30% increase in purchase behavior from social media participants. Research released by LoyaltyOne and two leading North American academic institutions provides empirical proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The research constitutes a social […]

Reputation Management: Handling Negative Reviews

Websites like Yelp, Google+ Local, and Angie’s List allow users to review and tell their experience they’ve had with a business establishment regardless of it being negative or positive.  As a reviewer you can discuss your experience at the doctor’s office, how that cup of Joe at the local coffee shop was, or your experience […]

5 Ways to Beat Your Competitors at SEO

As anyone who’s ever struggled to achieve and maintain high search results rankings can attest to, search engine optimization (SEO) is a constant race to stay one move ahead of your competitors. To win that race, you need to continually improve your own website and monitor your competitors’ SEO activity. If you’ve watched rivals usurp […]

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