Monthly Archives: October 2012

What do Sex, Food and Social Media Marketing Have in Common?

From creating expectation, to being unexpected, from creating desire to being memorable and even shareable, great sex, great food and great social media marketing have a lot in common. So how do you turn marketing into something people actually look for and look forward to? Great sex, great food and great marketing create desire then […]

The Marketing Coach: How to get control of your online reputation

Small businesses frequently complain about all the social media sites and online accounts they maintain. The problem is this: If you don’t control your reputation online, your critics will. “One of the biggest challenges I have seen in prior businesses, over about a 30-year career, is managing the online reputation on so many different platforms,” […]

5 Basic SEO Tips For Beginners

Most people tend to start their own blog or website for different reasons. Some of them might want to sell stuff, earn some money blogging, build their online portfolio and others just want to share their personal thoughts. In order for their sites to be successful they need to have visitors or readers. These readers […]

Common SEO Mistakes

SEO Mistakes You Should Avoid SEO stands for Search Engine Optimization. This is an online marketing strategy that aims at ensuring websites rank high in search results of search engines. Internet users tend to trust the information they find on the first pages of search engines. Unless they are specifically looking for a particular business, […]

Leveraging The Brand-Building Powers Of SEO

When marketers consider branding, search engine optimization typically doesn’t come to mind. SEO has long been used as a vehicle for driving highly qualified visitors to brands’ Web sites. But SEO is no longer just about driving traffic; it’s about building brand value and customer affinity. There is often a power struggle within organizations as […]

87 More Vital Social Media Marketing Facts and Stats for 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? […]

Parenting Tips: How to Manage your Children’s Reputation Online

In today’s connected world, nine out of ten children have a mobile phone, and are able to communicate with others as never before. Facebook, instant messaging, E-mail, Twitter, Instagram, Tumblr, blogs and forums, with new platforms cropping up as others fall out of fashion. This can lead to problems for the concerned parent, wandering at […]

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