Monthly Archives: February 2012

GE’s Beth Comstock: Social Media Redefines the Focus Group

Mashable’s Davos coverage is presented by BMW i, a new concept dedicated to providing mobility solutions for the urban environment.   GE’s Chief Marketing Officer Beth Comstock sat down with Mashable founder and CEO Pete Cashmore to talk about her role leading business innovation at GE and how their using social media as part of […]

Small business marketing in the social media sphere

Embarking on a social media business marketing campaign can seem daunting, especially to entrepreneurs who are unfamiliar with Facebook, Twitter and the other main staples of the social networking world, BtoB Online reports.  Small business owners are at a disadvantage when it comes to launching a social media-based business advertising initiative because, unlike their larger […]

What Super Bowl Commercials Can Teach Us About SEO

Now, I know what you’re thinking: “Steve just wrote this post so he could watch old Super Bowl commercials.” And you’re not wrong 😉 I’ll jump at any chance to watch (and share) YouTube videos. Fortunately, in the process of sifting through my favorite ads from years past, I was able to select a few […]

Opinion: What can go wrong in social media?

There are loads of companies, be it small or large, itching to dive into social media platforms. But before you jump into the water, you need to ask yourself ‘do you really understand social media?’ Please don’t tell me “it’s basically registering on twitter or create a Facebook page.” No, it’s definitely not. Although they […]

Targeting ‘power users’ critical for social media marketing with Facebook

The “power user” has come to be the Holy Grail of engagement for businesses looking to boost their social media marketing. According to a report from Pew Internet Research, power users typically account for about one-quarter of all Facebook accounts and are ideal targets for businesses since they are the fans most likely to share […]

Better social media marketing tied to growing customer satisfaction in …

Market research firm comScore recently reported that customers in the financial industry are happier now than they were at this time last year. Effective internet marketing campaigns and greater web capability are the primary factors behind this improved reputation, according to comScore. Consumers are using mobile apps and online banking to manage their finances more […]

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