Few people now doubt the colossal importance of Facebook in our world. Established in 2004 Facebook is valued today at over 50 billion dollars and it is home to over 600 million users. It is among the largest intentional communities our world has seen. The Facebook community now surpasses the populations of all but two […]
Monthly Archives: June 2011
The 2011 Social Media Marketing Industry Report found 90% of marketers believe social media is important to business. The biggest benefit was brand exposure, which was cited by 88% of the marketers surveyed by Social Media Examiner. Increasing traffic to sites was the second most cited benefit with 72% saying they gained traffic and subscribers due to social media outreach. Improved search rankings were another plus of social media marketing for about two-thirds of the respondents to the survey, which asked more than 3,000 marketers how social media has enhanced their Internet marketing efforts. The survey found more experienced marketers tend to outsource some or all of the social media campaigns